PACHSmörgåsbord: Marketing

Sunday, October 11, 2009

Dr. Jayne’s Family Medicines: A Philadelphia based Patent Medicine Company

Dr. Jayne’s was one of the first patent medicine companies in the U.S. to issue annual almanacs. By the 1850s the company was one of the most successful patent medicine companies in the U.S. This post looks at Dr. Jayne’s efforts to brand and protect its patent medicines, and then concludes with some brief reflection on the value of studying patent medicines.

Posted by Darin Hayton on 10/11 at 10:31 PM

Monday, March 08, 2010

Medicines for the Faithful

This (long) post offers some thoughts about Peruna and its continued success into the 20th century. I suggest that Peruna’s success needs to be seen within the context of a continuing belief in astrology, particularly amongst certain populations in the U.S. I highlight the ways that Peruna’s astrological claims would resonate with the Amish and Mennonite communities.

Posted by Darin Hayton on 03/08 at 01:47 PM

Page 1 of 1

Subscribe to the PACHS RSS feed.

In the Blogs

Contributor Login

Recent Entries

Current Contributors

Categories

Recent Tags

Disclaimer

  • The views and opinions expressed on this blog are strictly those of their respective authors and do not necessarily reflect the views and opinions of the Philadelphia Area Center for History of Science.

Archives