PACHSmörgåsbord: Peruna

Monday, March 08, 2010

Medicines for the Faithful

This (long) post offers some thoughts about Peruna and its continued success into the 20th century. I suggest that Peruna’s success needs to be seen within the context of a continuing belief in astrology, particularly amongst certain populations in the U.S. I highlight the ways that Peruna’s astrological claims would resonate with the Amish and Mennonite communities.

Posted by Darin Hayton on 03/08 at 01:47 PM

Wednesday, January 02, 2013

Energy Drinks—Today’s Patent Medicines

The renewed attention directed at energy drinks and their efficacy recalls efforts a century ago to outlaw patent medicines.

Posted by Darin Hayton on 01/02 at 12:55 PM

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