Wednesday, April 25, 2012
A Scurvy Epidemic: Direct-to-Consumer Drug Marketing in 17th-Century England
In the 1670s and 1680 scurvy became a “popular disease” in England. Scurvy grass was thought to cure scurvy and a whole host of other diseases and distempers. Scurvy grass was marketed directly to the public, sold in bookshops and brandy stores. The techniques used to market scurvy grass can seem oddly similar to more recent efforts to sell patent medicines and pharmaceuticals.
Posted by Darin Hayton on 04/25 at 12:44 PM