Pease, Otis A. The responsibilities of American advertising : private control and public influence, 1920-1940.

Pease, Otis A.

The responsibilities of American advertising : private control and public influence, 1920-1940.

New Haven : Yale University Press, 1958.

"This study has evolved from a doctoral dissertation presented ... at Yale University."

"Bibliographical essay": p. 204-221. Bibliographical footnotes.

Advertising -- United States.

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