Preston, Ivan L., 1931- The great American blow-up : puffery in advertising and selling / Ivan L. Preston.

Preston, Ivan L., 1931-

The great American blow-up : puffery in advertising and selling / Ivan L. Preston.

Madison : University of Wisconsin Press, 1975.

Includes bibliographical references and index.

Advertising -- United States.

Selling.

Advertising laws -- United States.

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