Hess, Herbert William, 1880- Advertising : its economics, philosophy and technique / by Herbert W. Hess... 92 illustrations and 5 plates in color.

Hess, Herbert William, 1880-

Advertising : its economics, philosophy and technique / by Herbert W. Hess... 92 illustrations and 5 plates in color.

Philadelphia ; London : J.B. Lippincott Co., [c1931]

"Collateral readings" at end of most of the chapters.

Advertising.

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