Hotchkiss, George Burton, 1884- The leadership of advertised brands : a study of 100 representative commodities showing the names and brands that are most familiar to the public / by George Burton Hotchkiss...and Richard B. Franken.

Hotchkiss, George Burton, 1884-

The leadership of advertised brands : a study of 100 representative commodities showing the names and brands that are most familiar to the public / by George Burton Hotchkiss...and Richard B. Franken.

[Garden City, NY] : Pub. by Doubleday, Page & Co. for the Associated Advertising Clubs of the World, 1923.

Advertising.

Franken, Richard Benjamin, joint author.

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