Scott, Walter Dill, 1869-1955.
The psychology of advertising / Walter Dill Scott.
New York : Arno Press, 1978 [c1910]
Reprint of the 5th ed. published in 1913 by Small, Maynard & Co., Boston.
Bibliography: p. 247-271.
Includes index.
Includes the original engr. title page.
Advertising -- Psychological aspects.
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