Proposal for a motivational research study to determine whether vitamins should be added to Jello, and if so, what advertising and marketing actions will be most likely to increase sales.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1957.

Part of : Ernest Dichter papers.

General Foods Corporation.

Gelatin.

Vitamins.

Desserts -- Additives.

Branding (Marketing).

Jello (Gelatin dessert).

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