A pilot study of consumer response patterns to new "Soup 'R Salad" gelatin mix final report.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1959.

Part of : Ernest Dichter papers.

General Foods Corporation.

Gelatin -- Purchasing -- Psychological aspects.

Advertising -- Confectionery.

Branding (Marketing).

Women consumers -- United States -- Attitudes.

Soup 'R Salad (Gelatin mix).

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