Pilot analysis of indicative clues and creative implications on cream puffs and eclairs.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1959.

Part of : Ernest Dichter papers.

General Foods Corporation.

Pastry -- Purchasing -- Psychological aspects.

Advertising -- Baked products.

Housewives -- United States -- Attitudes.

Baking -- Psychological aspects.

Cream puffs (Pastry).

Eclairs (Pastry).

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