A psychological research study on the sales and advertising problems of Lady Wildroot shampoo.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1953.

Part of : Ernest Dichter papers.

Wildroot Company, Inc.

Shampoos -- Purchasing -- Psychological aspects.

Hair Shampooing -- Psychological aspects.

Shampoos -- Marketing.

Women consumers -- Attitudes.

African-American consumers -- Attitudes.

Lady Wildroot shampoo.

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