A motivational pilot study on Wildroot's "confidence" commercials.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1956.

Part of : Ernest Dichter papers.

Wildroot Company, Inc.

Shampoos -- Marketing.

Hair preparations -- Marketing.

Television advertising -- Effectiveness.

Hair -- Shampooing -- Psychological aspects.

Grooming for men -- Psychological aspects.

Male consumers -- United States -- Attitudes.

Emotions in advertising.

Wildroot Cream Oil hair preparation.

If you are not immediately redirected, please click here