A motivational research pilot study on Vam.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1956.

Part of : Ernest Dichter papers.

Wildroot Company, Inc.

Television, advertising -- Effectiveness.

Advertising, Magazine -- Effectiveness.

Shampoos -- Marketing.

Shampoos -- Purchasing -- Psychological aspects.

Vam shampoo.

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