The motivating response patterns to four Wildroot commercials.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1957.

Part of : Ernest Dichter papers.

Wildroot Company, Inc.

Hair preparations -- Marketing.

Television advertising -- Rating of.

Television viewers -- Attitudes.

Grooming for men -- Psychological aspects.

Male consumers -- Attitudes.

Wildroot Cream Oil hair preparation.

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