A motivational research study of the sales and advertising problems of Bel-Air frozen foods.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1956.

Part of : Ernest Dichter papers.

Whitney Frozenfood Company.

Frozen foods -- Purchasing -- Psychological aspects.

Advertising -- Food.

Cookery -- Psychological aspects.

Brand loyalty.

Bel-Air frozen foods

Scotch Treat frozen foods.

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