A creative research report on the sales and advertising problems of M. J. B. coffee.

Montrose, N.Y. : Institute for Research in Mass Motivations, Inc. 1953.

Part of : Ernest Dichter papers.

J.J. Weiner Company.

Max J. Brandenstein and Company.

Coffee -- Marketing.

Advertising -- Coffee.

Drinking customs -- Psychological aspects.

Coffee brewing.

Instant coffee -- Marketing.

M. J. B. coffee.

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