A psychological test on the sales effectiveness of five Koch fiberglas luggage advertisements.

Montrose, N.Y. : Institute for Research in Mass Motivations, Inc., 1953

Part of : Ernest Dichter papers.

J. J. Weiner Company.

H. Koch & Sons.

Luggage -- Marketing.

Fiberglass -- Marketing. aat

Advertising -- Luggage -- Effectiveness.

Luggage -- Packing -- Psychological aspects.

Koch luggage

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