A psychological research report on the sales and advertising problems of Burgermeister beer a pilot study.

Montrose, N.Y. : Institute for Research in Mass Motivation, Inc., 1953.

Part of : Ernest Dichter papers.

J. J. Weiner Company.

Joseph Schlitz Brewing Company.

Advertising -- Brewing industry.

Beer -- Marketing.

Drinking of alcoholic beverages -- Psychological aspects.

Beer industry -- California.

Brand choice.

Burgermeister beer.

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