A proposal for a package test study for the Chiffon brand table napkins, facial tissues, and bathroom tissue.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1958.

Part of : Ernest Dichter papers.

Crown Zellerbach Corporation.

Napkins -- Marketing.

Tissue paper -- Marketing.

Toilet paper -- Marketing.

Packaging -- Research.

Paper products -- Purchasing -- Psychological aspects.

Chiffon paper products.

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