A psychological pilot study on the sales and advertising problems of Surf.

Montrose, N.Y. : Institute for Research in Mass Motivation, Inc., 1953.

Part of : Ernest Dichter papers.

Lever Brothers Company.

Detergents -- Marketing.

Advertising -- Cleaning compounds.

Detergents -- Purchasing -- Psychological aspects.

Laundry -- Psychological aspects.

Women consumers -- United States.

Surf detergent.

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