Pilot Study : Sun-Maid raisins.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1954.

Part of : Ernest Dichter papers.

Botsford, Constantine and Gardner.

Sun-Maid Growers of California.

Raisins -- Marketing.

Fruit -- Purchasing -- Psychological aspects.

Women consumers -- United States -- Attitudes.

Sun-Maid raisins.

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