A psychological research study on the sales and advertising problems of the Popular Club plan.

Montrose, N.Y. : Institute for Research in Mass Motivations, Inc., 1953.

Part of : Ernest Dichter papers.

Popular Merchandise Company, Inc.

Women -- Societies and clubs.

Direct selling -- Psychological aspects.

Women executives -- Attitudes.

Women consumers -- Attitudes.

Housewives -- United States -- Attitudes.

Customer clubs -- Psychological aspects.

Popular merchandise club.

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