A pilot motivational analysis of thirty interviews with active and inactive secretaries of the Popular Merchandise Club.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1960.

Part of : Ernest Dichter papers.

Popular Merchandise Company, Inc.

Women -- Societies and clubs.

Direct selling -- Psychological aspects.

Women executives.

Women consumers -- Attitudes.

Housewives -- United States -- Attitudes.

Customer clubs -- Psychological aspects.

Popular merchandise club.

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