A proposal for a psychological research study on why people read, or do not read the San Francisco Call-Bulletin.

Montrose, N.Y. : Institute for Research in Mass Motivations, Inc., 1953.

Part of : Ernest Dichter papers.

Call-Bulletin (San Francisco, Calif.).

San Francisco (Calif.) -- Newspapers.

Newspapers -- Marketing.

Periodicals -- Reading -- Psychological aspects.

Public relations.

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