A psychological research study on the sales and advertising problems of Griesedieck Bros. beer.

Montrose, N.Y. : Institute for Research in Mass Motivation, Inc., 1953.

Part of : Ernest Dichter papers.

Krupnick & Associates, Inc.

Griesedieck Brothers Brewing Company.

Beer -- Marketing.

Drinking of alcoholic beverages -- Psychological aspects.

Advertising -- Alcoholic beverages -- Effectiveness.

Advertising -- Brewing industry -- Effectiveness.

Brand choice.

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