A psychological research study on the sales and advertising problems of Owens-Corning Fiberglas.

Montrose, N.Y. : Institute for Research in Mass Motivations, Inc., 1953.

Part of : Ernest Dichter papers.

Owens-Corning Fiberglas Corporation.

Draperies -- Purchasing -- Psychological aspects.

Synthetic fabrics -- Marketing.

Synthetic fabrics -- Purchasing -- Psychological aspects.

Fiberglass -- Marketing. aat

Fiberglass fabrics -- Marketing.

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