Creative memorandum on dog food.
Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1967.
Part of : Ernest Dichter papers.
Carnation Company.
Dogs -- Food -- United States -- Marketing.
Dogs -- Food -- Purchasing -- Psychological aspects.
Animal feeding -- Psychologial aspects.
Dog owners -- United States -- Attitudes.
Brand choice.
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