A motivational research study on the image of C & A Modes.

London, England: Ernest Dichter International, 1967.

Part of : Ernest Dichter papers.

C & A Modes, Ltd.

Clothing trade -- Great Britain -- Marketing.

Shopping -- Psychological aspects -- Great Britain.

Consumers -- Great Britain -- Attitudes.

Stores, Retail -- England -- London.

Stores, Retail -- Management.

Clerks (Retail trade) -- Attitudes.

Fashion -- Psychological aspects.

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