Bericht zu einer motiv- und werbestudie uber Merz-Spezial-dragees und Sevilan lind.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1967.

In German.

Part of : Ernest Dichter papers.

Chemische Fabrik Merz & Co.

Vitamins -- Germany (West) -- Marketing

Beauty, Personal -- Equipment and supplies -- Marketing.

Skin -- Care and hygiene -- Psychological aspects.

Pharmacists -- Germany (West) -- Attitudes.

Women consumers -- Germany (West) -- Attitudes.

Corporate image.

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