A creative memorandum on oranges as snacks.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1967.

Part of : Ernest Dichter papers.

Foote, Cone & Belding.

Oranges -- Marketing.

Oranges -- Psychological aspects.

Snack foods -- Psychological aspects.

Consumers -- United States -- Attitudes.

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