"Saab" automobiles in the United States / a proposal for a motivational research study.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1967.

Part of : Ernest Dichter papers.

J. M. Mathes Advertising Agency.

Saab (Firm).

Saab automobile -- Marketing -- United States.

Automobiles -- Purchasing -- Psychological aspects.

Consumers -- United States -- Attitudes.

Automobile drivers -- United States -- Attitudes.

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