Notes on creative session with Dr. Ernest Dichter, February 20, 1967 in Philadelphia / Subjects: / Beneficial Finance Company / York air conditioning / Champale.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1967.

Part of : Ernest Dichter papers.

Al Paul Lefton Company, Inc.

Beneficial Finance Company.

Borg-Warner Corporation. York Division.

Champale, Inc.

Advertising -- Psychological aspects.

Advertising -- Alcoholic beverages -- Psychological aspects.

Finance companies -- Marketing -- Psychological aspects.

Dwellings -- Air conditioning -- Marketing -- Psychological aspects.

Malt liquors -- Marketing -- Psychological aspects.

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