Final report on a study about "Elna" sewing machines in Holland and Flemish Belgium.
Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1967.
In German.
Part of : Ernest Dichter papers.
Tavaro S.A.
Sewing machines -- Belgium -- Marketing.
Sewing machines -- Holland -- Marketing.
Machine sewing -- Psychological aspects.
Sewing machines -- Purchasing -- Psychological aspects.
Women consumers -- Belgium -- Attitudes.
Women consumers -- Holland -- Attitudes.
Corporate image.
Elna sewing machines.
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