A motivational research study for Lufthansa aimed at increasing airline sales in Japan for travel to and from Europe.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1967.

Part of : Ernest Dichter papers.

Deutsche Lufthansa (1953- ).

Airlines -- Germany -- Marketing -- Japan.

Corporate image -- Japan -- Public opinion.

Air travel -- Psychological aspects -- Japan.

Consumers -- Japan -- Attitudes.

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