Motivating the paint salesman to higher standards of performance.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1967.

Part of : Ernest Dichter papers.

DeSoto Chemical Coatings, Inc.

Sears, Roebuck and Company.

Paint -- Selling -- Psychological aspects.

Sales personnel -- Training.

Sales personnel -- Handbooks, manuals, etc. -- Rating of.

Sales personnel -- United States -- Attitudes.

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