Bericht zu einer motiv- und imagestudie uber Zyma SA, Nyon.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1967.

In German.

Part of : Ernest Dichter papers.

Zyma S.A.

Drugs -- Marketing.

Pharmaceutical industry -- Switzerland -- Public opinion.

Physicians -- Switzerland -- Attitudes.

Pharmacists -- Switzerland -- Attitudes.

Corporate image.

Venoruton (Vein strengthener).

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