Test-marketing "Cherish" in Grand Rapids : problems and opportunities for a new laundry detergent.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1967.

Part of : Ernest Dichter papers.

DeSoto, Inc.

Lever Brothers Company.

Detergents -- Marketing -- Michigan -- Grand Rapids.

Women consumers -- Michigan -- Grand Rapids -- Attitudes.

Disinfection and disinfectants -- Public opinion.

Cherish detergent.

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