Bericht zu einer motivstudie ueber eine neue K-Kost-linie fuer beruflich bedingtes auswaertsessen.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1967.

In German.

Part of : Ernest Dichter papers.

Allgäuer Alpenmilch Aktiengesellschaft.

Dinners and dining -- Germany (West) -- Psychological aspects.

Luncheons -- Psychological aspects.

Snack foods -- Psychological aspects.

Gastronomy -- Psychological aspects -- Sex differences.

Executives -- Germany (West) -- Attitudes.

Housewives -- Germany (West) -- Attitudes.

Advertising -- Food.

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