Bericht zu einer motiv- und marketingstudie fur Tivoli produktprogramm, werbe- und imagestrategie von Tivoli.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1967.

In German.

Part of : Ernest Dichter papers.

Tivoli Schokoladen- und Zuckerwarenfabrik AG.

Chocolate -- Austria -- Marketing.

Confectionery -- Austria -- Marketing.

Child consumers -- Austria -- Attitudes.

Consumers -- Austria -- Attitudes.

Advertising -- Confectionery.

Corporate image.

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