Bericht zu einer motivstudie im bereich der zahnpflege und der fluorhaltigen zahnpasten.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1967.

In German.

Part of : Ernest Dichter papers.

Elida Gibbs GmbH.

Toothpaste -- Germany (West) -- Marketing.

Toothpaste -- Purchasing -- Psychological aspects.

Teeth -- Care and hygiene -- Psychological aspects.

Teeth -- Diseases -- Prevention.

Toothpaste -- Flavor and odor -- Rating of.

Brand choice.

Gibbs-Fluor toothpaste.

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