How to build a more compelling image with residential customers / a pilot study.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968

Part of : Ernest Dichter papers.

Texas Electric Service Company.

Electric utilities -- Texas -- Cost of operation -- Public opinion.

Electric utilities -- Texas -- Employees -- Public opinion.

Electric utilities -- Texas -- Management -- Public opinion.

Electric utilities -- Texas -- Marketing -- Public opinion.

Electric utilities -- Texas -- Advertising -- Public opinion.

Consumers -- Texas -- Attitudes.

Corporate image.

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