Motivpsychologische produkt-analyse fur Gervais-Suisse.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1967.

In German.

Part of : Ernest Dichter papers.

Gervais AG.

Cheese -- Marketing -- Germany (West).

Dairy products -- Purchasing -- Psychological aspects.

Cheese -- Packaging -- Rating of.

Consumers -- Germany (West) -- Attitudes.

Branding (Marketing).

Corporate image.

If you are not immediately redirected, please click here