Bericht zu einer motivstudie ueber die unbefriedigten modebeduerfnisse der "frau um 40".

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

In German.

Part of : Ernest Dichter papers.

C&A (Textile firm).

Women's clothing -- Marketing -- Germany (West).

Middle-aged women -- Psychology.

Women's clothing -- Purchasing -- Psychological aspects.

Fashion -- Psychological aspects.

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