Bericht zu einer motiv- und marketingstudie ueber staerkungsmittel fuer kinder (Projet Nezy).

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

In German.

Part of : Ernest Dichter papers.

Zyma S.A.

Tonics (Medicinal preparations) -- Germany (West) -- Marketing.

Children -- Dietary supplements -- Purchasing -- Psychological aspects.

Mothers -- Germany (West) -- Attitudes.

Tonics (Medicinal preparations) -- Flavor and odor.

Nezy children's tonic.

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