Bericht zu einer motiv- und marketingstudie ueber butter.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

In German.

Part of : Ernest Dichter papers.

Gervais AG.

Butter -- Germany (West) -- Marketing.

Butter -- Purchasing -- Psychological aspects.

Butter -- Packaging.

Margarine -- Germany (West) -- Marketing.

Margarine -- Purchasing -- Psychological aspects.

Cheese -- Germany (West) -- Marketing.

Consumers -- Germany (West) -- Attitudes.

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