Bericht zu einer motiv- und marketingstudie uber feuchte tuechlein, speziell Lavex

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

In German.

Part of : Ernest Dichter papers.

Vereinigte Papierwerke GmbH & Co.

Paper towels -- Marketing -- Germany (West).

Hygiene -- Psychological aspects.

Consumers -- Germany (West) -- Attitudes.

Eau de Cologne -- Rating of.

Lavex moist towelettes.

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