A motivational research study of new creative possibilities today for margarine / executive summary.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

Part of : Ernest Dichter papers.

Lever Brothers Company.

Margarine -- Marketing.

Margarine -- Purchasing -- Psychological aspects.

Consumers -- United States -- Attitudes.

Advertising -- Margarine.

Magarine -- Packaging.

Imperial margarine.

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