A psychological research study and test of three advertisements

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

Part of : Ernest Dichter papers.

Sander Allen Advertising, Inc.

Velsicol Chemical Corp.

Advertising -- Insecticides -- Rating of.

Insect pests -- Control -- Psychological aspects.

Dwellings -- Pests -- Control -- Marketing.

Consumers -- United States -- Attitudes.

Gold Crest insecticide.

If you are not immediately redirected, please click here