Motiv- und imageuntersuchung uber C & A Brenninkmeyer in Mannheim und Hannover.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

In German.

Part of : Ernest Dichter papers.

C & A Modes, Ltd.

Clothing trade -- Germany (West) -- Mannheim -- Marketing.

Clothing trade -- Germany (West) -- Hannover -- Marketing.

Consumers -- Germany (West) -- Attitudes.

Stores, Retail -- Rating of.

Clothing stores -- Rating of.

Merchandising -- Rating of.

Advertising -- Rating of.

Fashion -- Psychological aspects.

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